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Outpost Club
Boosting online visibility and engagement through strategic SEO, SERM, and dynamic video content
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Boosting online visibility and engagement through strategic SEO, SERM, and dynamic video content
Introduction
Outpost Club, a leading provider of co-living spaces in major urban areas, engaged our services to enhance its online visibility and manage its digital reputation, alongside creating compelling video content aimed at engaging potential residents. The project focused on search engine optimization (SEO), search engine reputation management (SERM), and an extensive video production strategy tailored for various platforms including Instagram.
Client
Outpost Club
Date
2024
Industry
Real estate
Services
2024
Introduction
Outpost Club, a leading provider of co-living spaces in major urban areas, engaged our services to enhance its online visibility and manage its digital reputation, alongside creating compelling video content aimed at engaging potential residents. The project focused on search engine optimization (SEO), search engine reputation management (SERM), and an extensive video production strategy tailored for various platforms including Instagram.
Client
Outpost Club
Date
2024
Industry
Real estate
Services
2024
Challenge & approach
Overcoming initial low visibility in search rankings due to high competition in the co-living space. Managing negative reviews and building a consistent positive online reputation. Creating video content that authentically resonated with the target audience while staying within budget.
Process
SEO: Developed and implemented an advanced SEO strategy focusing on optimizing content with relevant keywords, enhancing site structure, and acquiring quality backlinks.SERM: Actively monitored and managed Outpost Club’s online reputation by promoting positive feedback and addressing negative reviews in a timely and professional manner.Video Production: We produced a series of videos including: Virtual Tours: Providing prospective residents with a detailed look at the various amenities and living spaces. Event Highlights: Showcasing the vibrant community life at Outpost Club through footage of social and professional events. Ad Creatives and Videos for Instagram: Crafting short, visually appealing videos tailored for Instagram to spark interest and drive engagement. These videos were designed to be eye-catching and concise, ideal for the platform’s fast-paced environment. to spark interest and drive engagement. These videos were designed to be eye-catching and concise, ideal for the platform’s fast-paced environment.
Results
The strategic enhancements in SEO and SERM, complemented by our tailored video production efforts, resulted in:
• Significant improvements in search engine rankings and increased web traffic.
• A robust online reputation that reflects the positive experiences of Outpost Club’s community.
• High engagement rates on Instagram, with ad creatives and videos leading to increased inquiries and conversion rates. The Instagram content specifically contributed to a wider reach and deeper engagement with the target demographic, effectively using the platform’s capabilities to promote the vibrant lifestyle at Outpost Club.
These integrated strategies have not only fulfilled the initial marketing objectives but have also established Outpost Club as a top-tier option for individuals seeking dynamic and community-focused living arrangements. This approach demonstrates the effectiveness of combining SEO, SERM, and platform-adapted video content to enhance brand visibility and engagement.
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Jessica Harper