Introduction
ADU Scale offers customized ADU design and build services for homeowners in Southern California. Their professional team handles everything from planning to construction, ensuring each ADU is comfortable, functional, code-compliant, and a smart investment. The goal was to create a scalable digital platform that supports rapid growth, builds trust, drives conversions, and reinforces the company's authority in the ADU sector.
Client
ADUscale
Date
April 2025
Industry
Residential Construction, Real Estate, Sustainable Housing
Services
Website design & development, SEO strategy, Content creation, Instagram content (Reels + Carousels), Google Business profile, Conversion tools
Introduction
ADU Scale offers customized ADU design and build services for homeowners in Southern California. Their professional team handles everything from planning to construction, ensuring each ADU is comfortable, functional, code-compliant, and a smart investment. The goal was to create a scalable digital platform that supports rapid growth, builds trust, drives conversions, and reinforces the company's authority in the ADU sector.
Client
ADUscale
Date
April 2025
Industry
Residential Construction, Real Estate, Sustainable Housing
Services
Website design & development, SEO strategy, Content creation, Instagram content (Reels + Carousels), Google Business profile, Conversion tools
Challenge & approach
ADUscale needed more than just a website - they needed a strong digital base. As the company grew fast, they required a platform that could inform visitors, turn them into customers, and show their expertise in ADUs. Their process includes many steps (consultation, permits, design, construction, and ROI advice), so it was important to make this easy to understand without losing detail. The site was designed to explain what an ADU is, how it helps homeowners, and what makes ADUscale unique. It’s polished but friendly, using visuals, tools, and clear writing to make the process simple. Social media and local SEO were added to help ADUscale appear where customers look, like Google Maps and Instagram.
Process
Website Architecture & UX: Built a large, responsive site for homeowners and investors with clear navigation and content that suits both beginners and experts on ADUs. Custom Conversion Tools: Added two interactive calculators - one to estimate costs and one to project ROI - so users can explore the service before contacting a rep. SEO & Content Strategy: Focused on California ADU keywords like trends, zoning, and financing. Created easy-to-read, SEO-friendly copy for all service pages. Google Presence: Set up and optimized the Google Business profile to help local customers find the company easily. Social Media Assets: Created branded Instagram Reels and carousels to explain ADUs simply and showcase real projects while building brand trust. Project Management & Collaboration: Worked closely with the client to make quick updates, gather details, and deliver a consistent brand experience.
Results
The result is a strong digital platform that makes ADUscale a leader in the ADU market. The website not only provides information but also turns visitors into customers. The two calculators keep users engaged, while clear writing and smart design build trust. On social media, the brand appears clear, confident, and unique.
In a market full of generic builders and cookie-cutter offers, ADUscale now stands out with a professional, flexible, and results-focused online presence that shows everything they do.
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