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ADUscale
Video editing for a social media campaign of a Los Angeles–based ADU consulting and construction firm.
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Video editing for a social media campaign of a Los Angeles–based ADU consulting and construction firm.
Introduction
In June 2025, our team collaborated with ADUscale to craft a fast-paced, value-driven video campaign for social media. We handled post-production and creative supervision to deliver a consistent, branded visual presence across platforms. The goal was to communicate ADUscale’s mission in an engaging, informative way — and to do it fast: the entire project was completed within just one week.
Client
ADUscale
Date
12.06.2025
Industry
Construction & Real Estate (ADU – Accessory Dwelling Units)
Services
Video editing, creative supervision, social media content support
Introduction
In June 2025, our team collaborated with ADUscale to craft a fast-paced, value-driven video campaign for social media. We handled post-production and creative supervision to deliver a consistent, branded visual presence across platforms. The goal was to communicate ADUscale’s mission in an engaging, informative way — and to do it fast: the entire project was completed within just one week.
Client
ADUscale
Date
12.06.2025
Industry
Construction & Real Estate (ADU – Accessory Dwelling Units)
Services
Video editing, creative supervision, social media content support
Challenge & approach
ADUscale needed a high volume of branded video content for their social media campaigns. The challenge was to: Edit and deliver 10 short-form videos within a very short timeframe Ensure that all content reflects ADUscale’s brand voice, values, and professional identity Create informative, visually clean edits that communicate ADUscale’s unique ADU value proposition Our approach focused on speed, clarity, and structure. We developed a consistent motion language and used clear text overlays, branded colors, and pacing that matched the platform (primarily Instagram and LinkedIn). We worked closely with the client to define: Core visual identity elements (fonts, colors, intro/outro format) Messaging priorities (ADU types, remote work, income, family housing) Structure and CTA formats
Process
Reviewed and organized all client-provided footage Edited 10 social media-ready videos optimized for vertical format Applied branded motion graphics, call-to-actions, and animated text overlays Ensured messaging consistency and thematic variation across all 10 pieces Provided creative supervision and ongoing support to guide future content planning All videos were delivered in under 7 days, along with thumbnail suggestions and usage instructions for distribution on Instagram, Facebook, and paid ads.
Results
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